• Connectivity of information
• Strategic focus and future orientation

Key observations:

AEGON presents an insight into the external developments which will impact the future operating landscape of the business, making clear connections between how these changes are translated into the company's strategy.

The five key trends which the business will face are identified and for each, AEGON identifies both the risks and opportunities which arise from these trends. By providing this context, the ensuing strategic objectives have a firm foundation and rationale and the reader is able to understand the reasoning for the strategic objectives therefore presenting a much more cohesive insight into the business.