Dentsu • Integrated Report • Organisational overview and external environment

• Conciseness

Key observations:

The organisational overview in Dentsu’s 2017 annual report shows alignment with the <IR> Framework’s guiding principle of stakeholder relationships (3C). The section begins with a clear description of its corporate philosophy and business activities supported by key quantitative information including the number of employees and countries they operate (4.5). It also includes a leadership statement that discusses a future-looking overview of industry trends (4.6-4.7) and stakeholder expectations, demonstrating their understanding of the changing stakeholder needs and highlighting how they are responding to them.