Aegon • Integrated Report • Performance

• Conciseness

Key observations:

Aegon’s Annual Review 2017 as a whole report demonstrates the principle of conciseness being effectively applied. As a specific example of concise disclosure within the report, the "Our Strategy" discussion (p. 20) identifies five material issues and links them to strategic imperatives and representative indicators. Throughout the course of this section, Aegon provides specific, time-bound targets. A description of prior-year activities supplements the discussion, and notes implications on future performance. Finally, the discussion outlines three objectives under Aegon's "Responsible Business" strategy.