• Connectivity of information
• Strategic focus and future orientation

Key observations:

Unilever outline the organization’s mission, vision and key operational activities, along with non-financial elements integrated into the business model. The value drivers, which are both financial and non-financial, are illustrated through case studies which also demonstrate the operational activities and markets.

Finally, Unilever includes information as to how the business model will create and sustain financial and non-financial value over the long term.