• Conciseness
• Connectivity of information

Key observations:

In an ‘at a glance’ format Go-Ahead addresses a great deal of key information and disclosures in a double page spread. In addition, the section flows nicely, with the mission and market review setting up the strategy, which is followed by the governance and people driving the success of the Group. Go-Ahead provides a great example of how an overview of a complex business can be communicated in a concise and accessible way.