• Connectivity of information
• Consistency and comparability
• Strategic focus and future orientation

Key observations:

The pages give a snapshot of performance. The KPIs are structured so that the reader can easily see the link between key strategic objectives and performance, both financial and non-financial. They explain how KPIs are calculated and include quantification of past results and targets for the future.

Specifically, an explicit link is made between strategic aims and KPI targets, financial and non-financial KPIs are disclosed and there is a quantification of past and present performance data along with future targets.