• Conciseness
• Connectivity of information
• Consistency and comparability
• Strategic focus and future orientation

Key observations:

The Crown Estate lists key and supporting performance indicators associated with both the commercial goals of the business and in relation to the jointly focused sustainability issue of stewardship. These performance indicators are linked to the strategy which bears the same goals of commercial success and the organisation acting as a good steward of society's resources.

Providing year-on-year data allows the audience to judge progress and understand the organization’s performance against its targets.

Finally, The Crown Estate also detail the actions taken and mitigating circumstances which have occurred in the process of achieving the stated performance, providing qualitative support for the figures.